The Power of Empathy Marketing for your Nonprofit

The Power of Empathy Marketing for your Nonprofit

When you’re trying to raise awareness about your organization’s cause, it is natural to appeal to the sympathies of your donor base.  We see this type of content everywhere- from photos that pull on the heartstrings to copy asking donors to put...
Video: How to Engage Millennials in Cause Marketing

Video: How to Engage Millennials in Cause Marketing

Last Wednesday, All Sports United and UCLA Anderson School of Management presented Sports with a Purpose, a dynamic full-day conference focusing on sports and philanthropy. All Sports United is a non-profit corporation that educates and empowers professional...