Inspired by their shared values, co-founders Alison and Derrick joined forces with the brothers to create an affordable, easy-to-use solution for small nonprofits. With this focus, financing the project became a challenge. Building a product for a customer base that doesn’t have money to invest in technology wasn’t a business model that made sense to investors. Nevertheless, they rooted their business strategy, not in optimizing for profit, but in aligning their values with the needs of the nonprofit community. Friends and family contributed heavily to help fund the early phases of Flipcause, while Alison and Emerson gave up their apartment and lived and coded in a van to save money.